WHY DO YOU NEED VIDEO?
It seems that everyone wants video, and with good reason. It's the fastest growing communications medium and research shows it can lead to high engagement. But that doesn't mean video is the best product for everyone. When you hire us to create a video, we ask a lot of questions to make sure that it is the best way to reach your communications goals — if it's not, we'll recommend another medium that is better suited to get the engagement you seek.
Why would we potentially talk you out of video, you ask? Because results matter to us, and your video should be poised to succeed. If video is not the best way to achieve your goals, the project inherently starts off on the wrong foot. Video is an investment, and we want to make sure it's worth every penny.
The good news is that we rarely have to talk anyone out of a video. Sometimes, though, we adjust the creative direction to better capitalize on the benefits of using this visual communication medium.